SI Hunger Task Force
I’m a New York-based Digital Product Designer with 9 years of experience. I hold an M.S. in Information Experience Design from Pratt Institute. My training in visual and fashion design has equipped me with the ability to create products that work well and look great.
Currently I work @ JPMC, where I aim to create delightful digital experiences that are user-centric and accessible.
The best way to reach me is by email: johnashi.nyc@gmail.com
Originally from Urumqi, I came to New York in 2012 to study fashion and earned my B.F.A in Fashion Design from Parsons School of Design.
Upon graduation, I worked in the industry and created two award-winning collections. My work was recognized and featured in major fashion magazines such as Vogue, WWD and Nylon. From this early entrepreneurial experience, I learned tremendous knowledge on the business side of fashion, and eventually found my true passion in digital experience design through creating my brand's website and eCommerce marketplace.
Check out my fashion work → here.
An interview of me talking about my transition from fashion to technology → here.
In addition to my work as a digital product designer, I am also passionate about creative coaching and helping other creatives discover their unique voice, cultivate authenticity, and unleash their full potential.
I have found the practice of journaling to be an effective way to empty my mind and process my emotions, and I make it a point to write three pages daily, a technique I learned from the renowned book The Artist Way by Julia Cameron.
In New York City you might find me sipping a cup of coffee in Bryant Park, discovering a new exhibition at MoMa, trying out new scents from Byredo and Diptyque, or enjoying a Broadway Show in summer.